Here is a step-by-step guide on how to create a Facebook shop by Shopify and start advertising and promoting like a professional.
Shopify is one of the best and most popular ecommerce platforms in the world. It allows you to create an online store without hiring an expert team of developers and coders. It doesn’t matter whether you are technically savvy or not, Shopify gives you a chance to create your own online store and start selling.
One of the best things about Shopify is that it is fully integrated with Facebook. It comes with specialized applications and features that are created to improve their integration and partnership.
If you already have a Shopify store and you are looking for a way to get more customers, increase your sales, and optimize it for Facebook Promotion, you are in the right place. We will explain the steps and functionalities that help the two platforms communicate and make sure you are taking a full advantage of these platforms to increase the visibility of the products you sell and drive more sales.
Before we start, you need to make sure you have at least one Shopify store that is successfully up and running as you will need to access the back end of the store. Also, you need a Facebook page (you should be the administrator of the page). You will need to install the shop-synchronizing functionality that updates the product inventory both in your Shopify and Facebook store. And finally, you will need a Business manager. The Facebook Business Manager will help you create a product catalog within your Facebook store.
Let’s see now how to create a Facebook shop by Shopify.
In order for you to create a shop section from your Shopify account, you will need to log into your Shopify dashboard and add a new sales channel or Facebook. Facebook will connect your account with Shopify and then you will be able to activate the new shop section. This will allow people to look for your products on Facebook. You can see the shop section in your Page Tabs. The product photos, description, and the price will be automatically synced between your Facebook page and Shopify. Keep in mind that the photos need to be optimized for Facebook. When your followers click on a specific item, they will be automatically taken to your Shopify store to conclude the sale. Read more on how your customers will be able to buy your products directly from the chat window, and track their orders in real time.
Once you have successfully integrated your Shopify store and your Facebook account, let’s see how you will be using Facebook to promote your products. You need to connect your Facebook pixel to your Shopify store. Here is what you need to do – Visit the online store – Preferences page – Insert the Facebook Pixel ID. The pixel will be installed on the suitable pages of your Shopify store. You will be able to check the page and product views, checkout procedures, adds to cart, purchases, and much more.
This is very important for you to track as it will help you to see the results of your Facebook Promotions and help you understand how to optimize each Facebook campaign.
There you have it – you have successfully integrated your Shopify store and Facebook page. Now you can focus on creating Facebook campaigns, attracting new customers, and concluding sales. You can now reach customers more effectively, update your inventory automatically, and etc. Don’t ever stop learning how to make the most of Facebook for advertising your Shopify store and your products and you will experience positive changes – you will see your ROI, sales, and profits boosting at a predictable rate.

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